I Am No Longer the Daily Mail Reporter

This post was first published on Tumblr on January 3rd 2011


It was bound to happen sooner or later. The Daily Mail have complained to Twitter about my account. I don’t blame them, to be honest…


We have received a complaint from the trademark owner that your account, @DMReporter, may be violating Twitter’s trademark policy, specifically the section regarding news feed/commentary/fan accounts.

In order to avoid potential confusion, we strongly suggest that you edit your account to comply with Twitter’s guidelines for news feed/commentary/fan accounts, outlined here:


In particular, please review and make changes to these aspects of your profile to make it clear that your account is not affiliated with the trademarked brand:

Account name
You are free to continue operating your news feed/commentary/fan account so long as you make it clear it is not affiliated with the brand. However, please understand that your account is subject to permanent suspension if it is found to further violate our Rules regarding trademark or fails to comply with the suggested edits.

We appreciate your cooperation in this matter.

Thank you,

Twitter Trust and Safety

Bah. I suppose it’s only fair. I’ve complied with their request – changed my name, my avatar, my background and have made it as obvious as possible in my bio that I’m a spoof. I am now the DM Reporter, which I think is nice and open to interpretation, and if you look closely you can see that the new font is subtly different too.

For the record though – I never ever claimed to actually be from the Daily Mail. I may not have dissuaded people when they thought otherwise, but anyone with a passing knowledge of Twitter, social media, satire or the Daily Mail itself could have worked that out almost straight away.

I do fully understand why the Mail would complain about this account and I think most of the reasons are to do with brand protection and IP use – which genuinely makes sense. I doubt very much they are too bothered by the content.

Very few people have actually thought this account real over the months, and those who have have always made it clear that they are objecting to the Mail as a whole and very rarely a specific story. It seems expectation runs high for stupid Mail stories and when such a (false) headline comes along people leap on it as a validation of their opinion rather than noticing the intended joke.

The Daily Mail has such a low reputation that it would be extraordinarily clever of me to be able to bring it any lower. I’m not that clever.

These people are much cleverer:









– The DM Reporter

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